![]() LinkedIn is an EXPENSIVE advertising platform(we dive into this later in the blog post).LinkedIn targets people based on information in their personal profiles, pulling data about where they work, their industry, and their specific position at their job.LinkedIn is a professional social media network–ideal for advertising many B2B businesses (whereas Facebook and Instagram are focused more on people’s personal lives–a great place for B2C companies).Now, before we get into our dos and don’ts, there are some key things you need to note about advertising on LinkedIn: If that’s what you’re looking to gain from LinkedIn, you’re in a great place! LinkedIn can be a phenomenal place for many B2B businesses to: ![]() In this blog post, we’ll break down some “dos” and “don’ts” when creating and running your LinkedIn ads so you’re not left questioning your every move.īut first, let’s talk about LinkedIn advertising as a whole. LinkedIn ads are a totally different beast.īut, don’t run away screaming just yet! If done right, LinkedIn advertising could be a great opportunity to expand your brand’s reach and increase your sales! If you’ve been around the block with Google or Facebook Ads and are looking to expand into LinkedIn advertising for your B2B business, don’t expect that it’s going to be all smooth sailing from here.
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